Please Tell Us This isn't the Wizards' New Logo

(via Dan Steinberg)

Oh God.

That is hideous.

I'm trying to think of another word to describe it.

Eye gauging-ly hideous. That's not a word. But yea, that's the one.

Rumors are swirling around blogger nation today that this could possibly be the Wizards' new logo. And i believe we are all collectively praying that it's not.

I know Ted Leonsis is trying to "launch his brand" and make the Zards' logo more patriotic. I'm all for going red, white, and blue, but come on. The entire logo has to be changed. The name has to be changed, for that matter. Adding a little red to the current logo does nothing but make it more ugly.

Ted's thoughts on the image that broke out today:

"Many of you have seen a new version of a Wizards logo circulating online. We won't get into confirming or denying the validity of any logo designs. We appreciate and understand the excitement surrounding the new color scheme, and we are planning a comprehensive brand launch. We will announce the specific date for our public unveiling event soon and look forward to sharing our new brand identity with our fans."

Go ahead, Ted. Unveil that logo, and further add to the misery of this 2010-2011 campaign.